Coffee Makes People Talk A Lot

from Seattle Post-Intelligencer: Starbucks will begin printing quotes from various contributors — be they actors, economists, philosophers or kings — on all of its coffee cups in North America, beginning early next year.
The company said it hopes to generate discussions among its customers and baristas with the comment-bearing coffee cups.
star_cup.jpg
The mega-coffee retailer declined to specify the kinds of statements it will run, or give examples, except to say that they will be on “life topics” that are “non-controversial” and will “delight and inspire” its customers.
Thanks to Brand Autopsy for the pointer.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://msdarby.com Darby Strong

    This is surely too long a quote, but perhaps appropriate for the supermegatakenoprisoners coffee conglomerate.
    “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light that most frightens us. We ask ourselves,

  • nancy

    I thought this type of thing was going on for years now with people who sit in their own kitchen drinking Celestial Seasonings Tea.
    Why just this morning on my box of chamomile, I read from George Washington Carver:
    “Anything will give up its secrets if you love it long enough.”