Coffee And Microblogging Creates Buzz

Vitrue, a social media marketing company, issues reports on which companies are making moves in this small but gaining media sphere.
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According to their report, Starbucks was the biggest point gainer in December. This was primarily from an 54% increase in Micro-Blog conversations. They also saw an 18% increase in social networks. Overall their Social Media INdex (SMI) grew by 165 points in the month of December.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.