Coca-Cola Wants Consumers To Be Part Of Creative Process

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According to ClickZ:

The Coca-Cola Company has morphed its longtime corporate Web site into an international brand portal with user-generated content in mind.
The new site, designed by AKQA, marks the first global integration of the company’s digital presence. It’s available in 26 countries and six languages, and will be promoted online and offline by brand managers in those regions.
“Throughout Coke’s history, we have seen people use the brand, its icons and heritage as a creative source,” said Marc Mathieu, SVP for global core brands, in a statement. “In the ’60s, it was Andy Warhol, today it’s people all over the world on the Internet developing their own interpretations of the brand. We believe the independent creative process is a vital part of our heritage. With this site we want to give a further opportunity for these imaginative minds to be part of our creative process.”

[via Random Culture]

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.