Coca-Cola Launches Conversational Site

Katie Foley, a student at UGA in Athens, is blogging from Torino as one of six members of Coca-Cola’s new Torino Coversations.
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I just arrived in Torino last night, and as I took my first walk through town, I found myself in awe of this beautiful city. I’ve been to Italy once before, and everything about Italian culture inspires me to step back and appreciate the small things in life, like bumping into a friend on the street, or getting a cup of coffee. Europeans simply love life and cherish family, friends and food above all else.

It might have been nice had Coca-Cola recruited six great writers from the college ranks. Even so, this is a move in the right direction for Coca-Cola.
[via Micropersuasion]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.