Coca-Cola Launches Conversational Site

Katie Foley, a student at UGA in Athens, is blogging from Torino as one of six members of Coca-Cola’s new Torino Coversations.

I just arrived in Torino last night, and as I took my first walk through town, I found myself in awe of this beautiful city. I’ve been to Italy once before, and everything about Italian culture inspires me to step back and appreciate the small things in life, like bumping into a friend on the street, or getting a cup of coffee. Europeans simply love life and cherish family, friends and food above all else.

It might have been nice had Coca-Cola recruited six great writers from the college ranks. Even so, this is a move in the right direction for Coca-Cola.
[via Micropersuasion]

About David Burn