Coca-Cola Gains Ground In 2nd Quarter


Coca-Cola ran three spots in the second quarter, all of which were well done. The brand’s Black History month spot may have been the best of the three, given the historic nature of today’s game. Although, it’s hard to find fault with the Grand Theft Auto remake, which journeys back in Coke time to the big “I’d like to teach the world to sing…” productions.
I also like the Doritos consumer generated spot, which I’ve previously posted on.
[UPDATE] High Jive finds the Black History Month spot from Coca-Cola “painfully contrived and expected.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. is it just me, or does it strike you as myopic that Coca Cola in its salute to black history did not list 2007 as the year that regardless of the outcome the winning coach of this year’s game would be an African American

  2. This is how the spot ends: “Coca-Cola Celebrates Black History…especially today.”
    It’s subtle, but it’s there.