Coca-Cola Gains Ground In 2nd Quarter


Coca-Cola ran three spots in the second quarter, all of which were well done. The brand’s Black History month spot may have been the best of the three, given the historic nature of today’s game. Although, it’s hard to find fault with the Grand Theft Auto remake, which journeys back in Coke time to the big “I’d like to teach the world to sing…” productions.
I also like the Doritos consumer generated spot, which I’ve previously posted on.
[UPDATE] High Jive finds the Black History Month spot from Coca-Cola “painfully contrived and expected.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.david.com David Blumenstein

    is it just me, or does it strike you as myopic that Coca Cola in its salute to black history did not list 2007 as the year that regardless of the outcome the winning coach of this year’s game would be an African American

  • http://adpulp.com David Burn

    This is how the spot ends: “Coca-Cola Celebrates Black History…especially today.”
    It’s subtle, but it’s there.