CMOs Don’t Stick Around Long

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According to Ad Age, CMO magazine, the title from CXO Media aimed at marketing executives, is shutting down after 15 months in business.
CXO, part of the International Data Group, introduced the title in September 2004. It had an average circulation of 24,419 during the six months that ended June 2005, according to its first audit from BPA Worldwide, but those readers received the magazine free under its controlled-circulation model. Its rate card listed the cost of a full-page four-color ad at $10,800.
CMO’s blog does not appear to have the story at this time.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.