Cliff Freeman Is Still Around

A bunch of years ago, Creativity Magazine used to feature the “Cliff Freeman Komedy Korner.” They’re not as talked about as they used to be, but they’re trying to get back in the groove:

Tom Christmann, the agency’s recently appointed Executive Creative Director and heir-apparent to ueber-creative Cliff Freeman himself, has strengthened his creative team of 20+ with new talent.
“We believe at the agency that the term ‘creative’ is really short for ‘creative that solves a business problem,’” said Mr. Christmann. “As pop culture has continued to shift from mass market TV to niche market online, interactive experiences, CFP has assembled a strong roster of ‘hybrid’ creative talent with a proven ability to plan and deliver creative that drives awareness, relevance, trial and revenue.”

That’s a pretty straitlaced statement for a shop that used to consistently bring the funny. I guess keeping relevant is no laughing matter. The agency also has new clients such as Quizno’s, Baskin-Robbins, and Bonefish Grill.
They have a way with fast food. Here’s the spot that made Cliff famous:

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Mike

    Really? I have to start using yet another stupid fucking term like ‘hybrid’?
    How about just ‘creative’ and it’d be rightly assumed we can be just as creative when applied to anything?