Client Thanks Agency For Hard Work–In Adweek

Flipping through this week’s Adweek, the following ad caught my eye. Exclusive Resorts took out a full-page ad to thank their agency, DDB Seattle, outlining just exactly what the agency did to help their business. Click on the image to read the ad in full.
I can’t say I’ve seen many ads quite like this. Sometimes advertisers will take out a special ad for, say, Leo Burnett’s 50-year anniversary to congratulate them, but rarely does a client ever show its appreciation for day-to-day work in such a public forum. And down in the fine print at the bottom, many DDB people were thanked by name. It’s quite refreshing to see, since advertising is usually so thankless a business.
Of course, in the back of my cynical mind, it occured to me the ad might be an attempt from DDB Seattle to get some new business by showing off what it can do in Adweek. But I hope not.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. If it is a ruse to drum up some business, and they’re found it, surely there would be great reprecussions.
    BUt DDB seattle comes off as reputable, and being part of the DDB network, I doubt they’d resort to that form of rainmaking.

  2. Indiana Gividen says:

    If it sounds to good to be true…

  3. Client Places Ad to Thank DDB Seattle For Account Work

    AdPulp points us to an ad placed in AdWeek by Exclusive Resorts outlining the success of its recent advertising and thanking its agency, DDB Seattle, for the work it did on the account. AdPulp hopes, as do we, that…

  4. Maybe the client will get a BizDev rev share on all business that DDB Seattle receives which comes in within the next 6 months…

  5. I don’t think there’s any grand conspiracy behind this. There’s no way any ad agency with DDB’s reputation and standards would produce a promo piece that is this lame. You can’t fake something this corporate-looking and sounding.

  6. No client in his right mind would waste money on a full page ad when a phone call or letter would do the trick.
    Sorry but I smell a rat.
    Bill Bernbach must be turning in his grave.

  7. Yes, correctly.