cleveraffordablememorableprovocative

“Fortune favors the brave.” -Virgil
Inside Fallon’s Minneapolis headquarters, staffers are repeating the words of Virgil, the Roman epic poet, in hope that they may also “live” these words.
According to Minneapolis / St. Paul Business Journal, Fallon’s chief marketing officer Rob Buchner said:

Fallon tries to keep its advertising campaigns clever but affordable, and that ad firms that do the same will be served well in the coming year.
Buchner mentioned a recent ad campaign by Hyundai Motor Co. in which the South Korean automaker said it would allow customers who lost their jobs to bring their car back through a 12-month vehicle return program. He said people should expect to see more daring advertising gambits, especially as some companies use the recession as a chance to grab larger market share.
“If you do work with advertising that is memorable and provocative, you’ll be rewarded at the cash register in the end,” Buchner said.

[via 52 Ltd.]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.