Droga5 and Clearasil found a new way to talk to teens.
This is from YouTube:
Teens, would an uplifting video be a good way to tell you how fast our products work? We made one. For you. Because we heard you like these. We hope you like this one. Let us know if you do! Or if you don’t! Or let us know anything, really, whatever you want to tell us.
And this:
Teens, we heard you like to watch videos of cool tricks, so we made some too, hoping these would be a good way to tell you that our products work fast. In the comment section below, please let us know if this was fun or not fun. We know acne, we just don’t know you. Or what you like. Or what your name is. Thanks everybody.
It’s been a long time coming, but a large company has finally acknowledged that their understanding of their own customers is but skin deep. And in this one case, it works perfectly.
