Clean Coal Uses Clean, Cheap Stock Photos

Over at DailyKos they’re having some fun pointing out the use of low-cost iStockPhotos by a coal industry lobbying group.
I guess the “Foundation for American Coal, Energy And Security” would rather spend its money buying off Congressmen, not paying for original photography. Now stock photography is being used more and more for all sorts of clients (including mine), but a commenter points out that iStockPhoto rules prohibit “use that depicts personal endorsement by model.” Is that the case here? Is a cause marketing effort different from a consumer brand in that regard?
As client budgets are being slashed, and more work moves online, the use of original photography is decreasing rapidly. That’s why services like iStockPhoto, and their images, are becoming so ubiquitous.
Have any of y’all run into problems with stock photography usage? I know HighJive loves to point out curious uses of stock photography.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Spelling error in the HighJive url.

  2. Thanks, Fornya. I fixed it.