Class In Pocket

Engadget is all over the MacWorld story of the day/year–the June 2007 release of Apple’s new iPhone.
As expected, it’s a beautifully designed device. It features a 3.5-inch screen, and the highest resolution screen Apple has ever shipped, 160ppi. Other features include a built in 2 megapixel camera, speaker, mic input, and an iPod connector. It works with any IMAP or POP3 email service. iPhone’s mobile browser runs Safari—the first fully-usable browser on a cellphone.
The 8 Gig model will retail for $599 and include a two-year service plan from Cingular.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. This thing looks sweet. Expensive, but sweet.
    But it won’t ship until June. Trust me, the next 5 months will be very interesting.
    Because I’ll bet anything that starting today, Nokia, LG, Motorola, Verizon, Sprint, Palm, RIM and Microsoft are all going to cook up something that’ll compete with this. And they’ve got 5 months to stop the iPhone juggernaut.

  2. daveednyc says:

    Wow. Unbelievably cool and beautiful. I’m usually a “meh” kind of person over new (and expensive) gadgets. But I actually feel compelled to become an early adopter, ditch my current cell provider — regardless of the 600-dollar price tag. (Though I’ll probably wait until the first batch of reviews…)

  3. I’ll take the plunge as soon as it is available.
    the 6 month lag is due to the FCC approval – something that would hinder development by the other manufacturers as FCC approval is device-based.
    Not to mention the number of patents Apple holds on this phone…

  4. Yeah I heard about the FCC thing. But I meant that by the time iPhone comes out, we’ll at least hear some annoucements about other competitive products–even if they’re not ready in time. Because whether a $600 phone is massively adpoted early on or not, everyone is going to want to get something copycat on the market ASAP.

  5. Danny G,
    You mean like Zune?
    Apple has the top design team in the tech world making its products. No one’s going to match this. If it works as described, Apple has another BIG WINNER on its hands.

  6. Yes, like Zune. But with a phone. And a bad interface. And Windows mobile. And a name like StinkBerry. Verizon isn’t gonna take this sitting down.