Citgo Tries To Seem More American

According to Brandweek, Citgo, a subsidiary of Venezuela’s government-owned oil company, is developing ads that seek to convey its American allegiance, and its “American community” of more than 100,000 workers,

Citgo is preparing a new, multiplatform campaign breaking this month that will aim “to set the record straight” as the company reels from calls for boycotts in the wake of vociferous anti-American comments from Venezuelan President Hugo Chavez.
“Our marketers and retailers will receive a communications campaign explaining how Citgo is working hard to set the record straight and inform the public of the real facts about the Citgo brand,” Jennifer Moos, Citgo’s general manager of brand development said.
In a press release, Citgo called the boycott cries, “counter to the principles of a free-market economy, so cherished by all Americans” and “being pushed in search of political or economic gain.”

Here’s my advise: don’t buy oil from firms that drill for it in the Middle East. Venezuela is not in the Middle East; ergo, their petrol is okay. If you truly have a problem with Chavez, then pull into a Conoco, Sunoco, Sinclair, Hess, Arco or BP station—none of these firms import oil from the Middle East. On the other hand, Shell, Chevron/Texaco, Exxon/Mobil, Marathon and Amoco do.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. daveednyc says:

    What on earth does Citgo — state-owned enterprise — know about a free-market economy? A boycott is exactly in line with the principles of the free market. It’s called voting with your dollars.

  2. FYI: Bp, Amoco and Arco are the same company…

  3. Why not check out how many Citgo branded stations there are now, one year later?
    Your article states 13,000. Guess what it is today?
    The boycott is a success. Americans can vote with their dollars.

  4. The peanut gallery says:

    Unless your oil comes from Alaska, Norway, or Canada, chances are your purchase props up radical islam, african human rights violations, or the somewhat shady russian government oil barons.
    Chavez might be more vocal about it but he’s not the only nasty dude getting rich off of oil.

  5. The peanut gallery says:

    Not to mention the war profiteers getting rich off of petrodollars in our own country.