Christina Aguilera And The Sweet Smell of Israel


Fans of pop music might expect Christina to air her laundry in public. Instead the pop diva hung her hangers in public, as part of an experiential marketing stunt to drive interest in her new perfume.
Mizbala of Tel-Aviv placed tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label in public locations all over the country.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.