Christina Aguilera And The Sweet Smell of Israel


Fans of pop music might expect Christina to air her laundry in public. Instead the pop diva hung her hangers in public, as part of an experiential marketing stunt to drive interest in her new perfume.
Mizbala of Tel-Aviv placed tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label in public locations all over the country.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.