Chris Anderson’s 3Cs: Catalyze and Curate Conversations

Chris Anderson of Wired says, “The question I get most often is how I can work for a blockbuster company, Conde Nast, by day and celebrate the decline of the blockbuster by night. My physics-geek answer: it isn’t hypocrisy, it’s wave-particle duality!”
He goes on to explain how he uses his Long Tail strategy to run Wired.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.