Chris Anderson’s 3Cs: Catalyze and Curate Conversations

Chris Anderson of Wired says, “The question I get most often is how I can work for a blockbuster company, Conde Nast, by day and celebrate the decline of the blockbuster by night. My physics-geek answer: it isn’t hypocrisy, it’s wave-particle duality!”
He goes on to explain how he uses his Long Tail strategy to run Wired.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.