Choose Your Words Carelessly

The ad industry, like most industries has a language all its own.
Thankfully, we also have people like Dear Jane Sample to break it down for us.

Teamwork = someone to take the blame
Passion = willingness to work like a horse
Self-starter = able to work without any direction whatsoever
Help drive results = get our projects done on time
Integrated agency = full service sweatshop!

Do you have any others you’d care to add to this list?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Holding Company = Creativity Condom

  2. Diversity = Minorities in security, reception, HR and the mailroom. Janitorial maintenance too.