Choose a Media Diet That’s Full of Both Nutrition and Junk

Like a lot of people, I easily get sucked into the vortex of media consumption that is so readily available on the web. But am I helping myself? What’s the proper media diet for an advertising professional?

Don’t forget: advertising relies on knowledge of lowbrow culture just as much as anything that’s considered classic literature or art. Sometimes keeping up requires that you watch or read things you really don’t care for. Not a fan of reality TV or “Twilight”? Get over it. You have to at least know what they are, because their audiences are often our target customers.

Another byproduct of such a varied media diet is the fragmentation of our experiences. You can’t assume that anyone, including your closest friends, co-workers, or clients, has read the same stories you’ve read, or watched the same TV shows or viral videos. We can choose to select the information we want. Even to such a degree that we filter out what we don’t want to hear, or choose not to believe.

It’s the subject of my new column on Talent Zoo, which will be on the home page tomorrow.

And if you want to add to your media diet, check out the best of my columns, now available on Amazon.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://adpulp.com David Burn

    I like this passage from your new piece:

    When I recently moved cross-country, I gave away over 10 years’ worth of Communication Arts and Lurzer’s Archive magazines. Whatever historical or sentimental value they held for me was no match for the excessive space and weight they took up. In the course of purging them, I realized that while I still read more about marketing and advertising than ever, I spend increasingly less time with creative trade publications when they show up at my door.

    I have to say, I hardly look at the trades now. Putting AdPulp together once required it, but now we all get the same press releases in our email inboxes each morning, so it’s more about developing a POV as a media brand and delivering that POV in a unique way. I believe we do that pretty well here, and one reason we do is because you, Danny Gee, soak up modern media culture like a sponge. 

    Thanks for doing it, Dan. 

    • Dan Goldgeier

      It’s my pleasure, Mr. Burn.