Sun Times ad columnist, Lewis Lazare, takes the temperature of the Chicago ad scene. He says the “business stabilized last year, after a couple of truly traumatic years.”
He also says Draft/FCB isn’t asserting itself and he wonders if it ever will.
Here’s his take on JWT:
JWT/Chicago is perhaps the biggest mystery. It nearly was wiped out last spring when Kraft pulled more than $170 million worth of business from the shop. Top management was fired, and the search was said to be on for new leaders. But so far none has materialized.