Chief Marketing Officers Can’t Sell Schlock

Marketing guru, prolific author and blogger, Seth Godin, says, “If I were the CMO of Verizon, I’d fix the call centers. I’d fire people with a lousy attitude who aren’t afraid to share it with a customer. I’d reward the great ones (like the installer who came to my new office last week) and figure out how to get every one of their thousands of people to understand that THEY are the marketing department. And I’d shut down the outbound phone spam center immediately.
Until that happens, the CEO is the CMO, no matter what the title says.”
Which reminds me how important it is to do work for companies that make products or offer services you actually believe in and use.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.