Chicken Shape Shifts

USA Today reports that BK is tentatively planning the launch this summer of a spicy, 4-inch-long, fried white-meat chicken snack that looks like a cross between a chicken strip and french fry.
chickenfries.jpg
“For me, they’re like M&Ms,” says Greg Brenneman, CEO of Burger King.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.