Chicken Shape Shifts

USA Today reports that BK is tentatively planning the launch this summer of a spicy, 4-inch-long, fried white-meat chicken snack that looks like a cross between a chicken strip and french fry.
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“For me, they’re like M&Ms,” says Greg Brenneman, CEO of Burger King.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.