Chick Lawyers Can Be Slick Lawyers, Too

When I first saw this billboard, I thought, “What cheesy pin-striped slick-haired lawyer dude thought this was a good idea?”
Then I read the story:

An all-female law firm is turning heads in Chicago with a new billboard and a blunt message:
“Life’s Short. Get a Divorce.”
The billboard, sponsored by Fetman, Garland & Associates, Ltd., a firm that specializes in divorce cases, features the six-pack abs of a headless male torso and tanned female cleavage heaving forth from a black lace bra.

Actually, I prefer this billboard to your typical ambulance chasing, workers comp lawyer ads.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Has there ever been a good marriage between advertising executives and lawyers? And not to be too mean-spirited, but a visit to the lawyers’ website shows partners who neither look like the woman in the billboard nor look capable of landing the man in the billboard.

  2. telecom says:

    Thankfully, that comment was as funny as it was mean-spirited.