Chick Lawyers Can Be Slick Lawyers, Too

When I first saw this billboard, I thought, “What cheesy pin-striped slick-haired lawyer dude thought this was a good idea?”
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Then I read the story:

An all-female law firm is turning heads in Chicago with a new billboard and a blunt message:
“Life’s Short. Get a Divorce.”
The billboard, sponsored by Fetman, Garland & Associates, Ltd., a firm that specializes in divorce cases, features the six-pack abs of a headless male torso and tanned female cleavage heaving forth from a black lace bra.

Actually, I prefer this billboard to your typical ambulance chasing, workers comp lawyer ads.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.