Chicago MBAs To Be Face Their Blank Pages

In what amounts to a rousing endorsement for Microsoft’s ubiquitous presentation software, the business school at University of Chicago will begin to require students applying for admission to submit a four-page Power Point deck.
According to USA Today, Chicago says so-called “slideware,” if used correctly, lets students show off a creative side that might not reveal itself in test scores, recommendations and even essays.
Rose Martinelli, associate dean for student recruitment and admissions said, “To me this is just four pieces of blank paper. You do what you want. It can be a presentation. It can be poetry. It can be anything.”
Microsoft estimates that there are 500 million copies of its program in circulation, and 30 million PPT presentations a day are made worldwide.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. slide presentation expert says:

    Edward Tufte,
    Please stop them. Please hire me. That weapon in the wrong hands could spell disaster.
    Unemployed and almost homeless again.