Chicago Bus Stops Just Got A Little Hotter

Finally, a brand may be doing something useful in the outdoor space. From The New York Times:

In the latest example of a trend that is becoming increasingly popular on Madison Avenue, heated air will descend from the roofs of 10 bus shelters in Chicago, courtesy of the Stove Top brand of stuffing sold by Kraft Foods. From Tuesday through the end of this month, Kraft is arranging for the company that builds and maintains the bus shelters, JCDecaux North America, to heat them, trying to bring to life the warm feeling that consumers get when they eat stuffing, according to Kraft.
“Stove Top as a brand has a great equity in the area of warmth,” said Ellen Thompson, brand manager for Stove Top at Kraft Foods in Glenview, Ill. “This is an opportunity to expand into a multisensory experience.”

Look, I like stuffing, and if I were in Chicago I’d love a heated bus stop, but “equity in the area of warmth”? That’s a steaming pile all its own.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.