Chevy Declares, “We’re Going Hunting–It’s Civic Season.”


“It’s Civic season” is an interesting choice of words. Let’s say that phrase is the one that sticks in a consumer’s head. Taken out of context it could mean it’s time to buy a Civic.
[via Make the Logo Bigger]

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.