Chevy Declares, “We’re Going Hunting–It’s Civic Season.”


“It’s Civic season” is an interesting choice of words. Let’s say that phrase is the one that sticks in a consumer’s head. Taken out of context it could mean it’s time to buy a Civic.
[via Make the Logo Bigger]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.