Chevy Is Also Rising

Chevy is sponsoring Rising: Rebuilding Ground Zero, a new commercial-free show on Discovery and the Science Channel that examines the rebuilding efforts underway in lower Manhattan today.

I love the commercial-free sponsorship approach to this highly emotional content. What I do not like is clicking over to the Discovery website and getting blasted by Chevy’s pre-roll advertising at full volume. Why protect the audience from commercial intrusions in one instance, but not the other?

Also, pre-roll ads must have an opt out button. When there’s no out, commercials are forced on members of the audience, and that’s no way to make friends, much less do business.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.