Chase Bank Gets Caught In A Web

Advertising is all about engaging consumers and interacting with them, right? Let’s see just how much Chase Bank wants to engage with its consumers after this:

I loves me some YouTube. If companies can use it to get their message out virally, they also have to endure the flip side. However, there’s more on the story here.

Researchers for the Service Employees International Union, which is battling the banking giant over its use of non-union security employees, found the documents out in the open. They were found in trash bags that were left outside several New York City Chase branches.

So there may be ulterior motives other than protecting consumers. I had to poke around Google News to get the backstory on who made the video. Whatever the truth is, Chase had better get on it.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.