Charmin Pinches Off A Blog

When challenged with advertising toilet paper, it’s important to dance gingerly around the biological neccesity behind the need for the product.
Charmin’s U.K. brand managers, knowing how popular potty humor is, launched A Little Bit Rude, a site where users submit their own euphemisms for a bowel movement. There is also a viral video to pass around.

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  1. or maybe they shouldn’t advertise at all. because there’s no “purchase decision” beyond squeezing them in-store to find the one that feels best. maybe there’s something in that.