Charmin Pinches Off A Blog

When challenged with advertising toilet paper, it’s important to dance gingerly around the biological neccesity behind the need for the product.
Not!
Charmin’s U.K. brand managers, knowing how popular potty humor is, launched A Little Bit Rude, a site where users submit their own euphemisms for a bowel movement. There is also a viral video to pass around.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.

Comments

  1. or maybe they shouldn’t advertise at all. because there’s no “purchase decision” beyond squeezing them in-store to find the one that feels best. maybe there’s something in that.