Championship Rings Advertising’s New Bling Bling

Olson + Co, a Minneapolis agency with the Detroit Pistons on the client roster, has received four diamond encrusted NBA Champions rings, each worth $15,000.
Speaking to Adweek’s Tim Nunn, agency president John Olson joked, “They obviously lowered their standards as to who gets a ring.”
In the five years it has had the account, the agency has built attendance with a campaign touting the team’s (and its fans’) blue-collar work ethic, even going so far as to make tickets look like time cards. In fact, the organization took to the campaign to heart to such a degree that the tagline, “Going to work,” is emblazoned on the rings of players and agency staffers alike.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.