Champagne Comes From Champagne. It’s That Simple.

I’ll admit there are plenty of things I didn’t know. One of them is that Champagne only comes from the Champagne region of France. This was a source of confusion when my girlfriend sent me to buy some champagne for her office last month, and I didn’t realize that California doesn’t produce champagne, only “sparking wine” and I wasn’t sure what the difference was.

Apparently, I’m not alone. Which is why The Champagne Bureau is trying to fix that, with advertising like the print ad below:

Keeping the message that simple is all you need. And having grown up in Georgia, I can tell you that unless sweet onions are grown in a certain designated region near Vidalia, you can’t call ’em Vidalia onions.

Seattle’s Creature created the ad above.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.