Challenger Ads Are A Good Call

Have you seen the Miller Brewing commercials where a long line of people stand outside of the Budweiser brewery, each waiting their turn to speak to “The King of Beers” through a megaphone? This is classic challenger brand material.
The main take-away is the idea that an individual cannot gain an audience with such a powerful (and insulated) corporation.
Miller also makes a cogent point that debunks one of Bud’s major product claims. The Miller “citizen activists” say all beer brewed in the US is fresh. It’s a simple truth, and one that effectively undermines Bud’s “born on dating” proposition.
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About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.