CG On TV In China

Production company Nathan Love worked with director Willis Wong, Lunar Films and Hopr to produce the following spot for J. Walter Thompson Shanghai and their client NetEase.

“Fantasy Westward Journey TV” from Nathan Love on Vimeo.

Starring celebrity Jay Chou and promoting Fantasy Westward Journey, one of China’s most popular online games, the spot recently debuted in high-profile broadcast and cable outlets across China.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.