Celebs “Move The Iron” For GM

According to USA Today, “Cadillac is cool again.”
So, is it the Led Zeppelin-infused soundtracks, care of Caddy’s agency of record, Chemistri, that’s doing the trick? Nada.
Escalade.jpg
The brand is benefitting from the kind of buzz that can not be bought (although it can be comped). Shaquille O’Neal, Calista Flockhart and Adam Sandler all drive Escalades. Rapper Snoop Dogg has talked about launching his own line of $80,000 “Snoop DeVilles,” featuring mink-covered seats, TV sets and DVD players. Jennifer Lopez doesn’t sing about Lexus in “Love Don’t Cost a Thing”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.