Celebrity Endorsement Plays Key Role In Making Of A Populist

“I’ve done my best to live the right way
I get up every morning and go to work each day
But your eyes go blind and your blood runs cold
Sometimes I feel so weak I just want to explode
I believe in a promised land…” -Bruce Springsteen
MSNBC just went live with The Boss performing “Promised Land,” solo-acoustic in front of the Capitol Building in Madison, WI as part of a John Kerry rally. The Boss sounded a lot like Woody Guthrie.
Politics is brand theatre.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Clyde Hogg says:

    Springsteen needs to learn he is not only not the boss, hell, he isn’t even the boss in New Jersey. Tony Soprano is. Springsteen is just another guitar-player looking for work.

  2. The Boss said a funny thing before he began to sing yesterday. He said, John Kerry brings out a nice sized crowd, as he gazed out at the 80,000 plus gathered in downtown Madison. I’d venture about half of those people would have gone to class or stayed at work, had The Boss not been there to entertain.

  3. Clyde Hogg says:

    I wonder how many would have been there for Tony Soprano?