CBS Makes Wise Investment


CBS acquired social-networking Web site Last.fm for $280 million, delving further into the music business where it was once a major player.
Last.fm, “The Social Music Revolution,” was founded in the U.K. in 2002 and now has 15 million plus active users in more than 200 countries. Me included.
Last.fm’s team — including founders Felix Miller, Martin Stiksel and Richard Jones — will continue to independently run the site.
[SOURCE: The Wall Street Journal (paid sub. req.)]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.