Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast

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Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several […]

The Optimists At 72andsunny Are Rockin’ In The Paid World

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The Hundreds paid a recent visit to 72andsunny in Playa Vista. The result is a look inside one of today’s top agencies and their remodeled mid-century modern offices. If we were an architectural lifestyle ‘zine, we’d jump all over the intricacies of the building design, and how Howard Hughes once worked here. But what AdPulp […]

How Ad Agencies Do Less With More

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Robin Williams once said cocaine was God’s way of saying you make too much money. Something tells me he’d say the same about ad agencies’ current fascination with turning even the smallest task into a gigantic group project. You’d think in these days of tight budgets, rapidly changing media and constant connectivity, agencies would not […]

Coworking: The Wave of the Future?

Not everybody is lucky enough to snag a coveted place at the Wieden+Kennedy ad table. However, that doesn’t mean that you aren’t smart or creative enough to make something that the WK folk drool over in the same way they’re drooling over John Jay’s Garage. The problem is, though, that in this business it’s tough to go it all […]

Want To Get Stuff Done? Can Your Chief Interruption Officer

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Private Space At Work? How 20th Century Can You Get?

The New York Times is running a piece on Grey’s new offices and what motivated the move to an open floor plan. Before, most everyone had an office; now there are three in the entire company. And the floor that houses the creative and production departments lacks even cubicle walls. Tor Myhren, the chief creative […]

Spotlight On NW Creative: Ziba’s Sustainable Digs

Portland’s Ziba Design is a big deal. Almost as big of a deal as Wieden + Kennedy is, but in design, not advertising, circles. According to Fast Company, Ziba’s new 56,000 square foot headquarters in Portland’s Pearl District provided a chance for the firm to walk its talk and create a much more public presence […]

Forget The Company Store. Microsoft Is Opening A Company Mall.

A company’s physical space says a lot about a company. You might even say, the corporate campus, or workplace, is an ad for the company that communicates powerfully to the firm’s workers and visitors on a daily basis. According to Seattle Times, Microsoft takes their workers’ environment very seriously. The Redmond-based tech titan is quietly […]

Girls School? Maybe. Reform School? Definitely.

Ad agency digs have long been creative, but creative within certain well heeled parameters. Lots of modern lines and Eames inspired furnishings. It’s a refined creativity, not circus creativity. But there’s an agency in Seattle that refuses to play by those rules, or any rules regarding the business and matters of taste. Wexley School for […]

The More Appealing the Core Offering, The Easier It Is To Promote

LA Times is running a story about the Navy upgrading its housing for junior officers in San Diego, Jacksonville and Norfolk. To boost morale and reenlistment rates, the Navy and a private development firm have opened the first phase of Pacific Beacon, a $322-million high-rise housing project at Naval Base San Diego. Four 18-story towers […]