Apparently, it’s not “Hip To Be Square.” But it is good to be square. Click the above link to check out the latest viral mystery–it’s from Wendy’s, part of a campaign that will feature a little more explanation, and TV ads, next week. You know, I love Wendy’s and all, but I’m not sure having […]
from Sydney Morning Herald: Public relations, point of sale, online, event marketing, even a branded pub in a suitably gritty part of town. Every element of the marketing mix was there at the launch of Absolut’s spin-off brand, Cut, bar one, a media schedule. The only thing missing was the one element that has been […]
Thanks to eBay, anyone willing to bid high enough can have a young woman in Oklahoma go out on the town with their logo emblazoned on the front of a form-fitting t-shirt. The enterprising lass also promises to scream out one’s brand promise. And she will provide video footage of the above, verifying the media […]
Broken Type has posted a wicked funny piece on word-of-mouth run amok, as a response to the recent NY Times article on Boston-based w-o-m advocate, Bzz Agent–an article that has several marketing bloggers buzzing. Here’s an excerpt from the Broken Type piece: “I showed up to the office Christmas party with a festive array of […]
A reader in San Francisco pointed us to this post from Whisper Blog: One of the branding lessons that can be taken from the 2004 U.S. Presidential election is that in the States, voters are consumers and candidates are brands. And just like consumers of Uncrustables, Budweiser or Volkswagen, they make emotional, not logical decisions. […]
Crain’s Chicago Business reports that Rick Bayless likes to eat at Logan Square’s Lula Cafe when he’s not nibbling from the grill at Frontera. With two booming Chicago restaurants, a TV show, books and a Frontera product line, Rick Bayless is a chef and a brand. You could even say he’s the Oprah of Mexican […]
Word-of-mouth has always been the ultimate approach. Now, there’s an industry group dedicated to promoting its use. A core goal of WOMMA is to help grow the acceptance and legitimacy of word-of-mouth as part of the broader marketing mix.
I’ve recently come upon three new sites that deserve some props. 1) Viral + Buzz Marketing Association, a European-based site concerned, as I am, with bringing customers’ voices into the marketing mix. 2) Change This, a well designed place to publish one’s manifesto (provided the proposal receives support from the site’s users). You can visit […]