Measuring Word-Of-Mouth

The New York Times looks at the power of word-of-mouth today. While every brand desires this supposed state of marketing nirvana, very few know how to accurately track the activity. “The majority of word-of-mouth happens in areas devoid of microphones or cameras or any other means of actually tracking conversations,” said Jamie Tedford, senior vice […]

Albany Taxi Drivers Welcome Visitors To “Tech Valley”

Taxi drivers in Albany, NY have been enlisted in a word-of-mouth marketing campaign to pitch the area as a tech-savvy market to visitors. The program is a joint effort of Albany-Colonie Regional Chamber of Commerce, Capitaland Taxi and Albany International Airport. It makes perfect sense to utilize these drivers, for word-of-mouth comes naturally to them. […]

97 Bucks Stuff Of Dreams For L.A. Web Host

Affiliate programs, in my experience, do not pay much. Yet they do pay, so I stick with them. Currently I help drive business to Firefox, iTunes, Amazon and Dream Host, among others. Dream Host, a Los Angeles-based web hosting provider (and the host of this site) has the most lucrative deal going. They offer $97 […]

Word Of Mouth Is Connected To The Mouths Of Customer Service Reps

Over at ClickZ Pete Blackshaw makes some very good points about the importance of good call center and customer service reps. Here’s the rub: consumer affairs is the most intimate feedback pipe to the same vocal consumers marketers are struggling to reach, understand, and leverage. At a time when marketers, in the name of entering […]

OMG!!! Franz Ferdinand! OMG!!

The latest MySpace “secret show” features Franz Ferdinand playing the Hammerstein Ballroom in New York City today. To get tickets, MySpace users–okay, me–have to make the profile “SecretShow” one of our coveted “top 8″ friends. Secret shows began in January and have included performers such as NOFX and the Watson Twins. Publicity for the concerts […]

Monetize Me!

People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]

Edelman ‘s Word

Courtesy of Flickr user, “edelman_talkshop” TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company’s Senior Counsel, Online Communications. The blog pulls in thoughts and opinions from members of the worldwide Edelman network. Edelman is public relations giant. They made news recently by hiring Steve […]

There’s Money In Buzz

News.com: BzzAgent, one of the world’s leading word-of-mouth marketing firms, said Friday that it closed a $13.75 million series-B round of funding. The marketing company, which has clients such as Anheuser-Busch, Cadbury Schweppes, Ralph Lauren and Levi’s Dockers, uses what it calls buzz-marketing strategies to build consumer interest in products. Buzz marketing is unlike traditional […]

Times Sends Reporter Into WOMBAT Zone

NYT: As advertising conferences go, the take-home message at the Word-of-Mouth Marketing Association meeting was a little unusual: Don’t advertise. At the conference, held here last Thursday and Friday, more than 450 advertising and marketing professionals listened to speakers tell them how to reach customers using some alternatives to traditional advertising, like viral and buzz […]

McKinney’s “Viral” Slapped Down By Hall

Steve Hall of Adrants is not diggin’ on the new viral effort from Durham, NC-based McKinney Silver. “Doctor” Myra Vanderhood We’re sure all the McKinney folks are huddled around their computers today laughing at all of us writing about their cute little effort, waiting patiently for the right moment to reveal the client behind this […]