Please Go Away (For A Day)

The Portland Egotist is alive and kicking. So don’t look here, look there. By the end of the day, there will be a collection of 10 posts about Portland’s perfect climate for creative pursuits. Share

Crazy Baldheads Exported

Hey, I know. Let’s get consumers to humiliate themselves on our behalf! According to The New York Times, that’s what Air New Zealand marketing execs were thinking when they commissioned 30 “cranial billboards,” made with henna on newly shaved heads. Maybe that’s why it’s called buzz marketing. For shaving their noggins and displaying the ad […]

Doctors Look To YouTube To Boost Sales

Recently, I completed a series of videos to help a friend of mine promote his book. The videos have gotten him other publicity and also garnered an uptick in book sales. Today’s New York Times reports that doctors are also using YouTube–and giving discounts to patients for an endorsement: Last year, Cynthia Goodstein was struggling […]

Drop The Lingo And Make Something Great

Joseph Jaffe, author of Join the Conversation, writing in Adweek, offers some good advice. The movie Rounders contains a life lesson: “When sitting down at the poker table, look around for the sucker. If you don’t recognize the sucker, get up and leave, because the sucker is you.” Along the same lines, the next time […]

WOM Is Booming

According to Ad Age, word-of-mouth spending has increased from $76 million in 2001 to $981 million in 2006 and is expected to grow to approximately $3.7 billion by 2011. Still, the discipline accounted for just 0.4% of the share in the $254 billion marketing-services category, a grouping that includes direct marketing, branded entertainment and public […]

Godin’s Viral Equation

We’ve mentioned before, as have many others, that there is no such thing as a viral video. Hence, a client can’t legitimately request one in her brief to the agency. Marketing guru Seth Godin endeavors to explain: Word of mouth is a decaying function. A marketer does something and a consumer tells five or ten […]

I Need A Limo To Pick Up My Dogsitter At My Favorite Restaurant

Diners Club is offering card members 24/7 Concierge service at 1-800-2-DINERS. While I’ve yet to utilize this service, the direct mail piece they sent me today says I can get just about anything, including a limo, a meeting room, a reputable dog sitter or a table at my favorite restaurant. This is good. An investment […]

Investment In Online Intel Soars

Washington Post looks at New Media Strategies–a company of 70 people who scour the web each day to track what’s being said about their clients’ brands. As the explosion of blogs, social networks and video-sharing sites has driven big companies to recognize the role of Internet image in protecting their bottom lines, traditional media companies […]

Talkin’ ‘Bout Brands

Promo Magazine breaks down some word-of-mouth numbers, revealing just how brand-centric our culture has become. Americans make about 4.5 billion brand impressions a day just through conversation. In fact, a mere 15% of the population makes 1.5 billion brand mentions to friends each day, according to new research on word-of-mouth marketing. The study, conducted by […]

Pay For Undisclosed WOM Now. Pay Steep Fines Later.

Washington Post reports on the federal government’s oversight activity as it relates to one of the marketing industry’s hottest segments. The Federal Trade Commission yesterday said that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships. The FTC said it would investigate cases where […]