Wikipedia Is Spot On

USA TODAY: Wikipedia, the encyclopedia that relies on volunteers to pen nearly 4 million articles, is about as accurate in covering scientific topics as Encyclopedia Britannica, the journal Nature wrote in an online article published Wednesday. The finding, based on a side-by-side comparison of articles covering a broad swath of the scientific spectrum, comes as […]

The Wiki Way To Search Engine Optimization

Steve Rubel points to an interesting post on the Socialtext blog. Google is becoming increasingly prone to Wikipedia. This is because Google’s PageRank algorithm, the method by which it ranks search pages, inherently succumbs to the basic structure and social structure of wikis. The PageRank algorithm is most famously characterized as valuing links that are […]

Brand Evangelists Deploy Wiki

Podcatsing and blogs are getting all the love right now, but let’s nto overlook Wiki as a premium vehicle for discussing brands. nanoSpot, a new Wiki creating community around Apple’s new iPod nano is a classic example of a customer generated media exchange. And while customer generated is the ideal, there’s no reason a brand […]