When Everyone Is “The Media” You’re Perpetually Exposed

Laughing Squid is liking this video from Gary Vaynerchuk. How about you? Do you buy that communications technology can and will work wonders for the forces for good, while exposing the evil-minded for the cretin that they are? I like the concept. But it seems like a bit of a reach. Share

Social Media: The Disruptive Child

BusinessWeek took an interest in Clay Shirky’s new book about what happens when people are given the tools to do things together, without needing traditional organizational structures. In his book, Here Comes Everybody: The Power of Organizing Without Organizations, author and NYU faculty member Clay Shirky describes the profound impact of social technological tools on […]

The Open Brand: A Perfect Guidebook to Web 2.0

I’ve long said that major corporations and marketers simply don’t want to “join the conversation,” so to speak. They’d prefer not to engage in two-way dialogue with their customers and would just as soon keep the one-way megaphone. But now comes a very persuasive little handboook for those very marketers, The Open Brand: When Push […]

Ad Age Does Digital

This week’s Advertising Age is nearly entirely devoted to issues surrounding digital marketing and web advertising. I highly recommend it. There’s a lot of good stuff to read, and the Ad Age staff did a great job covering as much of it as they could. It’s both a high-level look at the state of digital […]

Here Comes Hulu

Tomorrow marks the official launch of Hulu, which is the latest move to provide full-length TV shows and movies via the Web. And it has some big names behind it: Hulu, the online video joint venture of News Corp and General Electric’s NBC Universal, will make its public debut on Wednesday with programming from Time […]

It’s Social, It Won’t Bite

John Bell, who heads up Ogilvy PR’s global 360° Digital Influence team, touches on the difficulty of selling social media plans to mainstream clients. Many brands and businesses want to take advantage of social media – influencer outreach, activation of networks or communities and radical visibility – to fill out their marcom plan. They are […]

Can Interactive Shops Step Up?

It’s been my experience when talking to interactive shops and looking at their work that they’re more focused on executing ideas rather than brand-building strategies and initiatives that can be used across all media. They’re good at what they do, but it’s a niche, and they’re not scrambling to hire the right people to change […]

Facebook Does An About Face On Social Ads

Well, that was fast. Just three weeks in to the glorious future of advertsing as reinvented by Facebook, the soc net is stepping off. Adweek frames the situation. Under mounting pressure from consumer privacy groups and its own community, Facebook has moved to scale back its plans to publish accounts of its users’ purchases and […]

The A-Word

Steve Rubel reminds Web 2.0 firms of a harsh truth they may not want to face. Nearly every online start-up you can think of is basing their business model on advertising. It’s as if your digital budgets are a bottomless pot of money with more than enough to go around for everyone. Ask any of […]

Blocking Ads On The Web

Today’s New York Times takes a look at the implications of AdBlock Plus, a Firefox plug-in that keeps ads from appearing on the browser: The larger importance of Adblock is its potential for extreme menace to the online-advertising business model. After an installation that takes but a minute or two, Adblock usually makes all commercial […]