What’s The Point?

Today must be challenge the orthodoxy day on the Web. I love it. Guest writing on Ad Age, Judy Shapiro says we can do better than to refer to advancements online as “Web 3.0.” After all, it’s the same Web it was yesterday, just with more cool shit than ever before. …there’s a proverbial fly […]

When Members of the Digerati Tire of All the Web 2.0 Bullshit, What’s Next?

Wieden’s digital ninja, Renny Gleeson is not impressed with the shallow work being done by Axe and Skittles online. Actually, “not impressed” is much too weak a description. Let’s look at the source material, shall we? So now Axe’s BBH tries to go all web metafilter for their new site, following on the heels of […]

Due To Scoble Blindess, Men Fail To See Digital Divide, Fall Into Trap

Alan Wolk does it again. First, he comes up with the term NASCAR Blindness to describe how coastal elites fail to understand what motivates average Americans. Now, he has a new term, Scoble Blindness, to describe a similar condition that afflicts those working in the tech sector. Scoble Blindness is the strongly held belief that […]

Textin’ Turkey

Cooking the bird on Thanksgiving can be a nerve-wracking experience. Your family and friends are counting on you. There’s little room for error. That’s why Butterball instituted a help line, 1-800-BUTTERBALL (1-800-288-8372) back in 1981. Since then, the help line—one of the first ever created—has become an unparalleled marketing tool for the company, even playing […]

Lots Of Dots Could Tangle The Interwebs

I was intrigued to see this story about Utah’s new interactive travel planner, but what really struck me was the website address: www.utah.travel I didn’t know “.travel” is now a top-level domain, but it’s up there now, along with .museum, .asia, .coop, and others. That’s damned confusing, if you ask me. I’m not sure consumers […]

Advertising 2.0 Looks At All That’s New In New Media

I’ve come across a number of books in the last few years that attempt to define and make sense of the new media. And I’m always acutely aware that the shelf-life of these books is very short: next year, or the year after they get published, the landscape changes. The latest is Advertising 2.0: Social […]

Companies Go Twittering

I use Twitter, but I don’t quite know what to make of it. Some companies are using it to monitor what’s being said about them. From BusinessWeek: It’s not just audience size that draws brands. People who use the site are likely to hold sway over others. A single Twitter message—known informally as a tweet—sent […]

A Brand’s Message Board Is Also A Consumer Generated Ad (for better or worse)

Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000, wrote a piece for Ad Age about the customer contact form and how stiff it is—an odd thing in a world where conversations with customers are so highly valued. I dare you to find a feedback form that winks even a quasi-friendly […]