Due To Scoble Blindess, Men Fail To See Digital Divide, Fall Into Trap

Alan Wolk does it again. First, he comes up with the term NASCAR Blindness to describe how coastal elites fail to understand what motivates average Americans. Now, he has a new term, Scoble Blindness, to describe a similar condition that afflicts those working in the tech sector. Scoble Blindness is the strongly held belief that […]

Textin’ Turkey

Cooking the bird on Thanksgiving can be a nerve-wracking experience. Your family and friends are counting on you. There’s little room for error. That’s why Butterball instituted a help line, 1-800-BUTTERBALL (1-800-288-8372) back in 1981. Since then, the help line—one of the first ever created—has become an unparalleled marketing tool for the company, even playing […]

Lots Of Dots Could Tangle The Interwebs

I was intrigued to see this story about Utah’s new interactive travel planner, but what really struck me was the website address: www.utah.travel I didn’t know “.travel” is now a top-level domain, but it’s up there now, along with .museum, .asia, .coop, and others. That’s damned confusing, if you ask me. I’m not sure consumers […]

Advertising 2.0 Looks At All That’s New In New Media

I’ve come across a number of books in the last few years that attempt to define and make sense of the new media. And I’m always acutely aware that the shelf-life of these books is very short: next year, or the year after they get published, the landscape changes. The latest is Advertising 2.0: Social […]

Companies Go Twittering

I use Twitter, but I don’t quite know what to make of it. Some companies are using it to monitor what’s being said about them. From BusinessWeek: It’s not just audience size that draws brands. People who use the site are likely to hold sway over others. A single Twitter message—known informally as a tweet—sent […]

A Brand’s Message Board Is Also A Consumer Generated Ad (for better or worse)

Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000, wrote a piece for Ad Age about the customer contact form and how stiff it is—an odd thing in a world where conversations with customers are so highly valued. I dare you to find a feedback form that winks even a quasi-friendly […]

More Than A Toy

Fred Wilson wants to get serious and break out of the 2.0 box. I am a bit jealous of friends who are working on finding and funding alternative energy or biomedical technologies that have the potential to address the serious problems facing the world. At times it seems that helping the web become more social, […]

Time Warner Wants You To Pay For Your Web Usage

My first reaction to this story is that if anything could kill off interactive marketing, it’d be this: Some customers of Time Warner Cable in Beaumont, Texas, may soon end up paying more for their Internet access than other customers. In a test of metered Internet access that’s set to begin Thursday, subscribers who go […]

Are Digital Accounts Headed For More Consolidation?

This Ad Age article about Subaru caught my eye: Subaru of America is moving its digital account from one of the industry’s hottest specialists, R/GA, to its Interpublic Group of Cos. sibling, Carmichael Lynch, Minneapolis. The business moved without a review and was part of a consolidation. Subaru had no issues with R/GA, a spokesman […]

Here’s A Shocker: Folks Are Wary Of Targeted Online Ads

From Wired News: Targeted ads might be a brass ring for the online marketers, but consumers just aren’t buying it. According to a recent Harris Interactive survey, 59 percent of Americans take exception to Microsoft, Google, and Yahoo tracking their online activities for marketing purposes. The nationwide survey was conducted with the help of Dr. […]