Microsoft’s Different Drummer

The New York Times explores Microsoft’s attempt to “go viral” with its new operating system, Vista. Marketers are turning to unusual, often little-known personalities who offer the kind of novelty and freshness that young people might blog about, link to and comment on in chats: in other words, make viral on the Internet. Demetri Martin […]

Enroll In The Viral Learning Center Today!

[via Spike Jones] Share

Send Someone A Coke-Sponsored Holiday Video

Coca-Cola has developed a holiday greeting campaign on YouTube. At YouTube and The Coca-Cola Company, happiness is our daily mission. That’s why we’ve created the Holiday Wishcast. No matter what you celebrate, holidays are about sharing happiness with friends and family. [via Adverblog] Share

How Long Before Your Client Asks For A Flog?

Online Media Daily reports that Sony released a statement yesterday acknowledging that their blog was phony. They have yet to admit how lame the stunt was. What I always wonder in these situations is where was the agency’s head? Was it their idea? Did they counsel vigorously against it? The article brings to light […]

P&G Goes Viral

The New York Times takes a closer look at P&G’s increasing embrance of viral videos that venture into subjects that the marketer wouldn’t have previously embraced, like one that discusses menstrual cramps: The campaign started with small classified ads in newspapers around the country, which all carried the same eye-catching headline, “Men: Are You Suffering […]

Proof That $200 In Linkbait Works

Gaebler Ventures is a business incubator and holding company with an emphasis on seed-stage and early-stage investments. The Chicago-based partnership has invested in companies since 1999 and has established numerous innovative and market-leading enterprises. Which is all fine and good, but what will surely be of even more interest to AdPulpers everywhere is the fact […]

Starbucks Pays It Forward

Advertsing Age looks at a coffee giant’s random acts of kindness. Don’t be surprised if sometime between now and Christmas a stranger gives you lift tickets in Denver, skating passes in Toronto or even free parking at a Michigan hospital. They’re certainly not your typical holiday-stocking stuffers, but Starbucks is using such happy acts to […]

Free Burritos For Life

When customers enter a Moe’s, they are greeted by a chorus of, “Welcome to Moe’s!” by the friendly burrito-making staff. Customer engagement is built in to this brand’s DNA. Therefore, it’s not surprising to see them ask for consumer generated videos. There’s also a promotional aspect to this campaign. Winning video directors will be able […]

Social Ethnographer Calculates You Tube’s Worth

Tom Asakcer recommends this video spoofing Google’s latest high-dollar acquisition. I love the line from one of the actors, “Wow, I’ve been using YouTube for like four months and I had no idea these were videos. I thought they were pictures. This is great.” Share

Faux 80s Rockers Shill For Symantec

Symantec is using a Spinal Tap-like viral video to say, “Don’t let Internet fraud rock your world.” [via Random Culture] Share