or do most of the viral/microsite/buzzworthy things get most of their traction because of ad industry publications and blogs? I’m wondering because of the Converse discussion, and it occurred to me that I’d never hear about 95% of the viral stuff unless I read it on a blog or in Adweek or something. Seems that […]
According to Shoot, Element 79 hired director Baker Smith of harvest in Santa Monica to make this “viral video” for Gatorade. The catch is amazing, but so is the fact that Gatorade just barely makes an appearance. [via Shedwa]
[via Rantings of an Arab Chick]
Draft FCB is making strange videos for Claussen’s Pickles. Because, “limp pickles can kill a cookout. OK, well, maybe that’s extreme, but fresh pickles do matter.”
Everyone’s writing about Cutwater’s viral video campaigns for Ray-Ban and Levi’s. I guess I better get in on it too. But first, a message from the sponsors… Added to YouTube on May 6, 2007. 3,490,589 views since. Added to YouTube on May 5, 2008. 3,291,680 views since. The vids are the work of “Benzo” Theodore, […]
From the funny because it is true category, Make My Logo Bigger Cream, a viral from Agency Fusion.
It’s really too bad that Dr. Paul Springer, the author of Ads To Icons: How Advertising Succeeds in a Multimedia Age got saddled with, or settled for, a horrible looking book cover and a completely misleading title. Because you can really learn a lot from his book. If you’re like me, you’ve watched all the […]
Nielsen Buzz Metrics is stripping some of the gloss from the fledgling field of Viral and Buzz Marketing. According to their latest findings, high blog interest, or buzz, around new product launches is tightly linked to paid media spending. “Splintering media sources along with emerging consumer-generated media are challenging one-way, mass-media advertising models,” said Robert […]