Buzz Loses Some Sting

Nielsen Buzz Metrics is stripping some of the gloss from the fledgling field of Viral and Buzz Marketing. According to their latest findings, high blog interest, or buzz, around new product launches is tightly linked to paid media spending. “Splintering media sources along with emerging consumer-generated media are challenging one-way, mass-media advertising models,” said Robert […]

Not A Black Turtleneck In Sight

Did you know that Brand Flakes for Breakfast and Make the Logo Bigger are related? Yep. And not just that, they’ve leased an innocent van, covered it in Plaid and are now en route to Dallas, TX via New England. Strange, I know. Share

Viral Hunters Find Their Trophy Buck

Where’s My Jetpack sees too close a connection between this viral video made by a young man in Montana and the above spot for Altoids made by Leo Burnett. George Parker would call this an “homage.” I call it a hosejob. Share

Onion News Network Ups The Fakery

USA Today looks at The Onion’s foray into web video. Having already blossomed as a newspaper, website and book publisher, The Onion — perhaps the most dominant provider of fake news anywhere — is bringing its brand of humor to the hot medium of the moment: Online video. The dispatches on the Onion News Network, […]

Fun + Awesome = Viral

Have you been following the Blendtec YouTube story? Adweek has. Blendtec, a small Utah blender maker, is a certified cult hit with the YouTube generation, with its product demonstrations drawing 15 million views since debuting in November. Without the marketing budget of larger rivals Hamilton Beach and Waring, it turned to something it’s long done: […]

World, ThreadBanger. ThreadBanger, World.

The New York Times looks at Next New Networks, a New York-based Internet start-up run and backed by former executives of MTV and Nickelodeon. NNN plans to offer a series of video-oriented Web sites — what the company calls micro-networks — on niche topics like do-it-yourself fashion, comic books, car racing and cartoons. The video […]

Introduction To The Art of Goth Viral Marketing (Instructor Permission Required)

Adotas is running an interesting article about a band’s viral marketing efforts on the web, but not the DIY variety. No. Nine Inch Nails is employing 42 Entertainment, an agency with alternate reality gaming experience, to do it’s bidding. The shop creates “monetized entertainment experiences” and recommends things like “hiding in plain sight.” Story elements […]

Beme Me Up

The term “meme” was first defined by Richard Dawkins in 1976 as “a unit of cultural information” spread from one mind to another. In other words, it’s a viral idea that eventually becomes common knowledge. Now, Silicon Valley marketing guru, Tom Hayes, updates the viral lexicon with a new term, “beme.” A meme is old […]

Fines Levied In Boston Case

According to the Washington Post, parties responsible for last week’s viral marketing “bomb scare” have a hefty price to pay for their actions. Turner Broadcasting Systems and a marketing company have agreed to pay $2 million compensation and apologize for their advertising campaign that caused a widespread terrorism scare. The agreement with several state and […]

Microsoft’s Different Drummer

The New York Times explores Microsoft’s attempt to “go viral” with its new operating system, Vista. Marketers are turning to unusual, often little-known personalities who offer the kind of novelty and freshness that young people might blog about, link to and comment on in chats: in other words, make viral on the Internet. Demetri Martin […]