Hey, I know. Let’s get consumers to humiliate themselves on our behalf! According to The New York Times, that’s what Air New Zealand marketing execs were thinking when they commissioned 30 “cranial billboards,” made with henna on newly shaved heads. Maybe that’s why it’s called buzz marketing. For shaving their noggins and displaying the ad […]
The Karen Clifford Skin Cancer Charity is using absurdist humor–the kind that spreads rapidly over the Internet–to make a rather grizzly point. Hint: One has to click the “Start Your Free Session” button on ComputerTan.com for the full effect. [via Scamp]
I remember the first spec ad I ever had designed by a professional. It was for Banana Republic and the headline read, “Clothes for the Urban Jungle.” It looked good, but it didn’t work hard enough as an ad. According to Ad Age, The Gap-owned brand is still working that basic theme, but they’re adding […]
What have you just seen? Some stupid human tricks, yes. But what else? If you said, “one episode in a multi-layered brand sponsored digital narrative,” you are correct! Jerry and Wendell Tucker from rural North Carolina are actually actors hired by JWT to promote Trident’s new Xtra Care gum, which not incidentally promises to “protect, […]
Marin County’s San Francisco’s Duncan Channon (Birkenstock’s agency of record) reminds us to “always oil our stones.” Probably good advice.
Breaking news…Chicken wings are in short supply. As you can see from the above video footage, Kraft Foods–the conglomerate based in suburban Chicago–admits, at least in part, responsibility for the shortage. David Ervin, Brand Director, Kraft Salad Dressing, says, “Authorities have informed us that samples of our best tasting Ranch ever have been leaked to […]
I’m laughing right now. Not at the attempt to go viral above. Rather, at the response to it from our friends at The Denver Egotist. For the love of God, can someone in San Francisco please walk over to the Cutwater office right now and slap the creative director across the face with the back […]
According to AdAge, Wendy’s “Crazy Lettuce” viral was spun out of TV spots created by Kirshenbaum Bond & Partners, New York. In one, a man shuns a bite of salad offered by the woman across the table. “I can’t eat that,” he says. “I’m a meatatarian.” The work is its first effort in this space […]