Marin County’s San Francisco’s Duncan Channon (Birkenstock’s agency of record) reminds us to “always oil our stones.” Probably good advice.
Breaking news…Chicken wings are in short supply. As you can see from the above video footage, Kraft Foods–the conglomerate based in suburban Chicago–admits, at least in part, responsibility for the shortage. David Ervin, Brand Director, Kraft Salad Dressing, says, “Authorities have informed us that samples of our best tasting Ranch ever have been leaked to […]
I’m laughing right now. Not at the attempt to go viral above. Rather, at the response to it from our friends at The Denver Egotist. For the love of God, can someone in San Francisco please walk over to the Cutwater office right now and slap the creative director across the face with the back […]
According to AdAge, Wendy’s “Crazy Lettuce” viral was spun out of TV spots created by Kirshenbaum Bond & Partners, New York. In one, a man shuns a bite of salad offered by the woman across the table. “I can’t eat that,” he says. “I’m a meatatarian.” The work is its first effort in this space […]
or do most of the viral/microsite/buzzworthy things get most of their traction because of ad industry publications and blogs? I’m wondering because of the Converse discussion, and it occurred to me that I’d never hear about 95% of the viral stuff unless I read it on a blog or in Adweek or something. Seems that […]
According to Shoot, Element 79 hired director Baker Smith of harvest in Santa Monica to make this “viral video” for Gatorade. The catch is amazing, but so is the fact that Gatorade just barely makes an appearance. [via Shedwa]
[via Rantings of an Arab Chick]
Draft FCB is making strange videos for Claussen’s Pickles. Because, “limp pickles can kill a cookout. OK, well, maybe that’s extreme, but fresh pickles do matter.”
Everyone’s writing about Cutwater’s viral video campaigns for Ray-Ban and Levi’s. I guess I better get in on it too. But first, a message from the sponsors… Added to YouTube on May 6, 2007. 3,490,589 views since. Added to YouTube on May 5, 2008. 3,291,680 views since. The vids are the work of “Benzo” Theodore, […]
From the funny because it is true category, Make My Logo Bigger Cream, a viral from Agency Fusion.