The following video from Bradly and Montgomery premieres today as part of a keynote address at MIX09, Microsoft’s developer conference in Las Vegas. Ben Carlson, Chief Strategy Officer of Bradly and Montgomery, explains the thinking behind the campaign, “Almost everything you’ve experienced on the World Wide Web in the past 15 years or so has […]
For more on Samsung LED technology, please see The Google. Here’s a bit more on the British sheep industry.
If you pretend to work (and who among us doesn’t?), you’ll want to make sure you have the insanely expensive Microsoft Office for Mac suite of applications installed on your machine. Then the trick is to keep Excel, Word and Power Point open at all times on your desktop. That’s the trinity of seriousness, even […]
The Portland Egotist is alive and kicking. So don’t look here, look there. By the end of the day, there will be a collection of 10 posts about Portland’s perfect climate for creative pursuits.
Fans of pop music might expect Christina to air her laundry in public. Instead the pop diva hung her hangers in public, as part of an experiential marketing stunt to drive interest in her new perfume. Mizbala of Tel-Aviv placed tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina […]
The following spec spot for Trader Joe’s was shot on a Treo by Carl’s Fine Films in San Francisco. [via The Ad Class at Cal State, Fullerton]
Hey, I know. Let’s get consumers to humiliate themselves on our behalf! According to The New York Times, that’s what Air New Zealand marketing execs were thinking when they commissioned 30 “cranial billboards,” made with henna on newly shaved heads. Maybe that’s why it’s called buzz marketing. For shaving their noggins and displaying the ad […]
The Karen Clifford Skin Cancer Charity is using absurdist humor–the kind that spreads rapidly over the Internet–to make a rather grizzly point. Hint: One has to click the “Start Your Free Session” button on ComputerTan.com for the full effect. [via Scamp]
I remember the first spec ad I ever had designed by a professional. It was for Banana Republic and the headline read, “Clothes for the Urban Jungle.” It looked good, but it didn’t work hard enough as an ad. According to Ad Age, The Gap-owned brand is still working that basic theme, but they’re adding […]
What have you just seen? Some stupid human tricks, yes. But what else? If you said, “one episode in a multi-layered brand sponsored digital narrative,” you are correct! Jerry and Wendell Tucker from rural North Carolina are actually actors hired by JWT to promote Trident’s new Xtra Care gum, which not incidentally promises to “protect, […]