According to Adfreak, EA began running TV ads on Feb. 22 for Hawkpanther.com, a site that supposedly helps you learn to steal a friend’s girlfriend, fiancée or wife. The Hawkpanther character (and resulting campaign) is, of course, just an ad for EA’s game, Dante’s Inferno. I mean, what else could it possibly be?
Brian Morrissey over at Adfreak does a nice job of pointing out just how popular this kind of viral video is today. The no-effing-way YouTube genre is becoming old hat to marketers. It stretches back to Nike’s “Touch of Gold” and includes such gems as Marc Ecko’s “Still Free,” Nike’s Kobe Bryant jumps a car, […]
Seasons greetings from Darby, Lucy and me. Send your own ElfYourself eCards
Eric Karjaluoto’s new book Speak Human is about how small companies can outmarket their larger competitors by getting personal. To promote the book and the ideas therein, Karjaluoto is sending out copies with handwritten notes to members of the industry press (thanks Eric!) and making videos for his book’s YouTube page. Like this one (careful, […]
It’s a rare software product that launches with the help of Biz Markie and Andy Milonakis. TuneUp must be something special.
Stuff.co.nz, a popular news site in New Zealand, has found a unique way to involve staff in the media company’s promotional efforts–it humiliates them in public when they under-perform. [via Direct Daily]
According to Eugene Register-Guard, the University of Oregon students who produced and appear in this video are in trouble. No, not for making a crap video. The marketing arm of the UO athletic department asked the students to take it down earlier this week because the Duck mascot appears repeatedly in it, and the rights […]
I don’t know how many times I’ve said, “If you want people to sit up and take note (of whatever), send a FedEx.” An email, no matter how well written, is never going to compete with an overnight package. Evolution Bureau obviously understands this, because I just came home to a FedEx box, which naturally […]