Hawkpanther Discovered Lurking In Portland’s Pearl District

According to Adfreak, EA began running TV ads on Feb. 22 for Hawkpanther.com, a site that supposedly helps you learn to steal a friend’s girlfriend, fiancée or wife. The Hawkpanther character (and resulting campaign) is, of course, just an ad for EA’s game, Dante’s Inferno. I mean, what else could it possibly be?

No-Effing Way: Man Jumps From Brooklyn Bridge Into Huge, Barge-Top Peanut Butter Cup

Brian Morrissey over at Adfreak does a nice job of pointing out just how popular this kind of viral video is today. The no-effing-way YouTube genre is becoming old hat to marketers. It stretches back to Nike’s “Touch of Gold” and includes such gems as Marc Ecko’s “Still Free,” Nike’s Kobe Bryant jumps a car, […]

Elf Yourself

Seasons greetings from Darby, Lucy and me. Send your own ElfYourself eCards

Give Karjaluoto The Big Button He Wants

Eric Karjaluoto’s new book Speak Human is about how small companies can outmarket their larger competitors by getting personal. To promote the book and the ideas therein, Karjaluoto is sending out copies with handwritten notes to members of the industry press (thanks Eric!) and making videos for his book’s YouTube page. Like this one (careful, […]

Now There’s A Tool To “Automagically” Fix Your iTunes Library

It’s a rare software product that launches with the help of Biz Markie and Andy Milonakis. TuneUp must be something special.

Out-of-Home As Theater

Stuff.co.nz, a popular news site in New Zealand, has found a unique way to involve staff in the media company’s promotional efforts–it humiliates them in public when they under-perform. [via Direct Daily]

What The Duck?

According to Eugene Register-Guard, the University of Oregon students who produced and appear in this video are in trouble. No, not for making a crap video. The marketing arm of the UO athletic department asked the students to take it down earlier this week because the Duck mascot appears repeatedly in it, and the rights […]

Want My Attention? Send Me A FedEx With Something of Value In It

I don’t know how many times I’ve said, “If you want people to sit up and take note (of whatever), send a FedEx.” An email, no matter how well written, is never going to compete with an overnight package. Evolution Bureau obviously understands this, because I just came home to a FedEx box, which naturally […]

Guy Goes Viral, Gets Written Into VW’s Script

Check out Scotsman Danny MacAskill in this new VW spot from TRY Advertising in Oslo, Norway. in April, MacAskill placed a five-minute video of himself doing bicycle stunts to the tune of Band of Horses’ “Funeral” on YouTube. The video has since been viewed more than 12 million times. Todd Wasserman of Brandfreak says the […]

Behind The Scenes With Extreme Olympic Athletes

Samsung is encouraging people to become Mobile Explorers and film behind the scenes events in Vancouver.