According to Marketing Daily, Duncan Hines is using four commercial-quality, YouTube-posted videos produced by Filmaka to drive sales of its new Amazing Glazes line during the holidays. “We hope that during this fun time of family togetherness, the videos will inspire bakers to channel their inner creativity and have fun with Amazing Glazes — making […]
According to Mashable, Toyota’s mini-series featuring the Sienna Family has generated more than 8.3 million impressions.
Top Pot Doughnuts in Seattle is not your normal fried batter purveyor. So, it’s not surprising that they go all out when they enter a contest. Our doughnuts need you! from Top Pot Doughnuts on Vimeo. By the way, Wexley School for Girls is just a few doors down from this Seattle landmark.
To promote the website WhyImAlive.com for Avera Health, BVK placed these smoking billboards in Sioux Falls, SD. Due to safety concerns from the local fire department, the outdoor boards are no longer smoking. But traffic to the client’s site is.
Agency: The Viral Factory
Right now, the Twitterverse and the advertising world is learning that Edward Boches of Mullen didn’t have a good night last night. He stayed at a Marriott, and his room had all sorts of problems. OK, so maybe it’s not your fault that my hotel room ceiling leaked all night long. Though the fact that […]
This new “viral” for Hi-Tec Sports by CCCP Amsterdam has already racked up over four million views in just over one month. Simon Bonham, head of marketing at Hi-Tec Sports said “We wanted to create a piece of entertainment around our hydrophobic footwear and get people talking about the brand again.” CCCP founder, Eelco Keune, […]
The Escape Pod in Chicago is back with more hidden cameras. This time for Kraft’s Lunchables brand.
SocialBuy is a new “social buying” site offering vouchers for discounts on luxury products and services often from retailers that have never before discounted — but now must in order to stay afloat in this economy. Naturally, the company wants to use social media to spread its social buying message. That was interesting… This is […]
Why is the band Devo doing a color study? That’s sort of like asking why they play music with flower pots on their head. To promote their first album in 20 years. Duh. Bob Garfield of Ad Age tries to explain: Ahh, but of course. The agency here is Mother, whose Swedish principals pioneered Devo-ish […]