Buzz Marketing Causes Bit Of A Headache

Like the VW suicide bomber spot I’ve tried to avoid, I also intentionally passed on the “Andrew Fischer’s head as clever media buy” story. So, why cover either story now? Because it’s believed both are hoaxes. According to comments made on Adrants, the wining eBay bidder for ad space on the Omaha man’s head, Melody […]

You Can’t Handle The Truth

Danny G., like me, finds little of interest in the recent VW viral ad brouhaha. In his latest piece for Talent Zoo, he writes: “So when Mother Nature is the one that

Morgan Spurlock? Or Just Another Joe?

Nat Ives of The NY Times describes “determined detractors” as persistent critics of a company or product that mount their own public relations offensive, often online. They have roiled corporate plans at least since Ralph Nader famously attacked the Chevrolet Corvair and other cars in his 1965 book, Unsafe at Any Speed, which prompted General […]

Luxury Sedan Crushed By Nike’s Oversized Footprint

Outdoor advertising will never be the same. I found this image at Welcome to Optimism the blog belonging to Wieden + Kennedy’s London office. There’s no copy, only a header which reads, “The Power of Football.”

“Third Screen” Enters The Lexicon

Just weeks after the term “Third Screen” entered the marketing lexicon, Motorola debuts a short film exhibit from renowned cinematographer, Edward Lachman of “The Virgin Suicides” and “Erin Brockovich” fame. All in effort to hype their new 710 camera phone. Research suggests that worldwide revenue from mobile information and entertainment is expected to grow to […]

Marketing Wonk Takes The Bait

On Saturday, AdPulp received a tip from Asa Bailey, a Brit excited by his firm’s hijacking of domain name, ogilvymather.co.uk. I fail to see the significance, for O+M uses ogilvy dot com for their worldwide web presence. This morning, I see Marketing Wonk has picked up the non-story. So what is a modern marketer to […]

Pontiac’s Viral & Buzz Tactics Help Make G6 Top Of Mind

from AdAge: In a new version of product placement, the WE Women’s Entertainment network will open each weekly segment of this month’s Cinematherapy show in the front seat a Pontiac G6 sedan. The car model was recently the subject of massive media coverage after Oprah Winfrey gave a free G6 to each member of the […]

Free PDF Me

I like a book site where the first chapter, or first few chapters, are available to download as a PDF. Books are small investments. The free PDF is a prospectus.

Big Idea Reporter Asks, “What’s the big idea?”

Big Idea, “Your connection to the communications arts,” is a trade magazine established in 1993 to “help creative advertising and corporate in-house professionals [creatives] excel in the business by providing industry insight, supplier information and networking opportunities.” On Friday, I was contacted by a reporter for Big Idea and asked several questions about AdPulp. I […]

Where Banding Is Also Branding

If there’s anyone left wondering what the gold band that John Kerry wears on his wrist is about, it’s about curing cancer. The bracelets, or bands, are available from the Lance Armstrong Foundation. Here’s a case where viral and buzz marketing, word-of-mouth advertising and traditional media all work together flawlessly.