Giving Sandals The Boot

New York Times: Western boots worn out of season represent “a really strong trend, one that still is gaining momentum,” said Michael Atmore, the editorial director of Footwear News, a trade weekly. And to judge by the number of boot makers who have added Western models to their lineups, Mr. Atmore said, “a lot of […]

It’s Not Or, It’s And

Context is crucial. When I take the following text from a Business Week article, for instance, it sounds as if marketers want to save money by having customers make their ads. Since, that’s insanity, it must be something else. I must be taking it out of context. In a time when consumers can scrub advertising […]

America — Fuck Yeah!

On July 4th, we’re celebrating freedom–including the freedom to create silly viral videos. Like these, which use a song from the film Team America: World Police: This one, which ditches the sarcasm in place of a jingoistic montage. and This one, truly inspired, which marries Trey Parker’s music to mixed up footage of the horribly […]

Below The Line Marketing. Way, Way, Below The Line.

As long as you’re in a book buying mood, I have one to recommend as well. Every so often, a marketing book comes along that captures precisely what’s going on at the moment–the “zeitgeist,” if you will. We Know What You Want: How They Change Your Mind by Martin Howard is a fascinating overview of […]

Name This Company

Name This Company is a site where you can enter your naming ideas for a company that aspires to be “an inspiration and education company that exists to accelerate the professional success and personal fulfillment of solopreneurs.” Now, you know why they need help naming their company. They’re giving $300 in credit to the […]

Send Me Your Weak

A lot of big-time consumer brands are jumping all over the viral bandwagon. From a creative standpoint, I think it’s a good thing. From a media buying standpoint, it’s exceptional. But, I’d like to make one point of clarification

Bad Viral Advertising Is Quickly Spreading Like, Well, A Virus

This article from London’s Globe and Mail details the story of 2 guys who used Bryan Adams’ upcoming new album as the focus of a fake viral site called Who Ordered Room Service? I think viral advertising may have Jumped the Shark. AdLand dives deeper into this discussion. UPDATE: The Globe and Mail is based […]

Nothing Ventured Nothing Gained

from AdAge: Intelliseek of Cincinnati, a market research company, monitored 40 blogs during the Super Bowl to measure which ads were likely to generate the most buzz or controversy the day after the game. “As for building buzz,” said Intelliseek’s marketing chief, Pete Blackshaw, “they’ve done a great job, but for a lot of people, […]

Mock Mystery Solved

Thanks to Adfreak for clearing up the whole thing. Los Angeles agency davidandgoliath is running prime time TV for a brand that never gets mentioned in the spots. The web address is all viewers have to go on, and this viewer has been too busy of late to properly look into it. After a […]

So Sorry

from New York Times: The creators of a fake advertisement for the Volkswagen Polo car that circulated on the Internet have apologized and promised not to repeat it, Volkswagen said on Monday. The so-called viral ad, which was not authorized by Volkswagen or its advertising agencies, shows a suicide bomber detonating his explosives in a […]