Social Ethnographer Calculates You Tube’s Worth

Tom Asakcer recommends this video spoofing Google’s latest high-dollar acquisition. I love the line from one of the actors, “Wow, I’ve been using YouTube for like four months and I had no idea these were videos. I thought they were pictures. This is great.”

Faux 80s Rockers Shill For Symantec

Symantec is using a Spinal Tap-like viral video to say, “Don’t let Internet fraud rock your world.” [via Random Culture]

Find The Viral Strand In The Brand’s DNA (Or Don’t Do A Viral)

From Ad Age: How much buzz does it take to sell Milwaukee’s Best? Apparently a lot more than 3 million hits on YouTube and 197 blog mentions. Proving that viral sensations don’t always immediately translate into sensational sales, the bargain beer’s video of its “Beer Cannon” that fires cans of Milwaukee’s Best Light to destroy […]

Careful With That Zoom, Eugene

Too Much Detail is a promotional microsite for Casio’s new 10.1 megapixel camera. The sexy vid (by American Standards) has a humorous reveal, which then becomes the promotional hook. [via Chimp Media Monitoring]

Cuban Sucks Air Out Of YouTube Valuations

One of the more controversial and outspoken billionaires on the planet, spoke ill of the ad biz at an ad biz gathering last week. Mark Cuban, co-founder of HDNet and owner of the NBA’s Dallas Mavericks, told execs at Advertising Week, “You guys love to be the trailing edge,” in reference to the industry’s current […]

No Escape From Commercial Space

The Escapist has an interesting feature on online guerilla marketers, or OMGs. Disguising himself as just another consumer turning to the internet for entertainment, advice and counsel, Jack prowls community forums looking for an opportunity to share his “opinion” of his clients’ products and services. But his task isn’t easy. Part of the reason many […]

30 Seconds And Then Some

According to the New York Times, entertaining commercials can extend their run on the interweb. Duh! Like the generation of Americans that traded baseball cards, Internet users often swap television commercials, e-mailing them back and forth. “The best compliment you can get these days is if you create an ad entertaining enough that people want […]

Lazare Calls Viral Videos “Small Potatoes”

Lewis Lazare has been watching videos on YouTube. However, it’s premature to say the old man is down with youth culture, for he didn’t much like what he found there. A publicist, all lathered up, contacted us about what he believed to be a truly mind-boggling event happening online: a new video called “Tea Partay” […]